Covid-19 Times (Part 2): Business Pivoting to Stay Relevent
What is there to do when you have nothing to do and nowhere to go? Us humans have to be active physically and mentally. We are in the midst of interesting times. It’s all about survival, adapting to market needs and new side products. The “business pivoting” term during Covid-19 is all you hear about in the business world.
A Side Business
me.want.cupcakes, a side product created and parked in a Facebook page and Instagram account. There is a new market on gift giving during this time, whether it’s for the normal festive season, or just general gifts of celebrating birthdays and showing gratitude. Demand is further strengthen by lockdown and ease of online ordering and payment. The growth of delivery and logistic companies are compounded, as long as you have transportation and the things you are selling are among the necessities or essentials.
Our Products
From the days of being a supplier of macarons to cafes (this partnership of business has been closed), the gift giving experience is universal and food being categorised as essentials during lockdowns are wonderful opportunities. And so cupcakes as gifts were introduced and the whole business concept is based on the product tailored for the gift giving culture or the gifting economy. Only one flavour is available to make production fast, with the concept of same day delivery. Meaning orders can be delivered on the same day it is ordered.
Eventually, people wanted a higher grade gift, which gave birth to whole cakes or cafe style cakes. Types of cakes to offer depended on customers’ request. They ended up having a commonality, all of them has cheese frosting or cheese based.
At the moment there is only one chocolate based cake. Which is the Ferrero Rocher cake or sometimes called Nutella cake.
As all products are marketed as gifts, quality presentation and packaging is important, A one-off pricing is fixed to include cake amenities like candle, knife and topper, as well as delivery services.
As of now, cupcake gift boxes still has occasional demand and during festive seasons there will be promotions with special designs. Whole cake orders are available at a minimum of 2 days notice. The experiment with new cake flavour continues, feel free to make request and suggestions.
Read the next stage of this side-business in the next post.
